Does this sound familiar?
Marketing teams often suggest that they create the majority of the leads in the funnel but sales doesn't get to them quickly enough--and marketing investments are wasted. Yet... Sales teams complain that marketing doesn't fill the funnel with enough qualified leads. As a result, they have to cold call to create most of their own leads, which takes away valuable time from selling.
So what is the solution? More sales ready leads at a lower cost...
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